Newsonomics: NYT’s New 10 Million Subscriber Goal, 4 More Mark Thompson Takeaways

“The ambition of having 10 million digital subscribers is possible for us,” New York Times CEO Mark Thompson said Monday afternoon at the annual UBS Global Media Conference in New York City. While that’s still a long way away — the Times had about 1.6 million digital ...

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Newsonomics: How Much is the Financial Times Worth, and Who Might Buy It?

  Updated post on Nikkei’s purchase of the FT Complete archive of Newsonomics FT coverage   If you wanted to buy a top business news publisher, which one would you choose? Assuming the marketplace offered you choice, would you go the newer-media route, buying a Business Insider ...

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Newsonomics: The Financial Times Triples Its Profits and Swaps Champagne Flutes for Martini Glasses

Even as the Financial Times announces excellent bottom-line numbers, the heat it’s feeling from the diverse and growing competition in business news is palpable. The FT may be 127 years old and roundly and rightfully respected for its journalism. But it doesn’t even break into the top 25 ...

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The Newsonomics of Hearst Magazines’ One Million New Customers

Hearst’s strategy here is one to watch. There are good reasons (more on that below) why daily newspapers have opted to go for door number one and get more money from long-time subscribers while making new subs a largely second priority. But they know that’s a two- to three-year strategy. As ...

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NAA’s New Revenue Report: Been Down So Long Looks Like Up to Publishers

It's incredibly sobering to remember that three of 10 readers have abandoned news outlets. That's a reflection both of those newsroom reductions, which have removed three of 10 journalists, and how newspapers still spend way too much money in ways that don't improve the product. Newspapers ...

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The Newsonomics of Paywalls All Around the World

For now, let’s boil it down the how to 5 P’s: People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a single, whole view of a customer, matching the ...

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The Newsonomics of Crossover

What percent of print ad loss is made up by digital ad gain? This is the crossover metric driving much of John Paton’s Digital First Media/Journal Register Company strategy. With print advertising down now more than 50 percent in 10 years in the U.S., and even diving more quickly now in some ...

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