What Are They Thinking? Jim Moroney’s Digital-Reaching Dallas Morning News

Jim Moroney’s newspaper once dominated Dallas as only a monopoly daily can. After beating its rival Dallas Times Herald, then a Times-Mirror–owned property, to a bloody pulp, forcing the paper’s closing in 1991, The Dallas Morning News was the kind of paper that threw off tens of millions in ...

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The Newsonomics of the New Chattanooga (Events) Choo-Choo

Aim as much at non-advertisers as advertisers. The remodeler is like most local businesses: a non-advertiser. Taylor says the events business has exposed the paper to a large new set of businesses, a number of whom are now also buying ads as well as event sponsorships. That means new ”indirect ...

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