April 23, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
It looks like New York Times Co. CEO Mark Thompson got a little ahead of himself. Call it premature exuberance. The Times had built major internal confidence, riding a wave of paywall-induced exhilaration, and eagerly moved on to what it had believed would be icing on the reader-revenue cake. I ...
Read MoreFollow Newsonomics on Twitter @kdoctor First published at Harvard’s Nieman Journalism Lab Try this: Make a list with two simple columns. On the left, write Who, What, When, and Where. On the right column, write How and Why. Then, go to any news site — local, national, or global — ...
Read MoreFollow Newsonomics on Twitter @kdoctor First published at Harvard’s Nieman Journalism Lab It’s an ambitious launch. Within it, we can hear many of the digital news buzzwords of the moment: mobile first, curation, paywall, native ads, voice. NYT Now debuts on April 2, side-stepping ...
Read MoreFirst published at Harvard’s Nieman Journalism Lab It’s a tablet experiment in cross-pollination. How do you use the 48 square inches of an iPad to expose the depth of public radio — thousands of hours of national programming, local shows, and community news that add up to a ...
Read MoreWhat’s most intriguing, I believe, is that the way they each, differently, is trying to change real-world relationships. It is the disintermediators and remediators — the Googles, Yahoos, Amazons, and Microsofts — that have gotten between publishers, manufacturers, retailers, and their ...
Read MoreThe newsonomics of native, indigenous, and immigrant content promises a revenue evolution for both national publishers and regional ones. At a time when pricing pressure on display ads remains relentless — and even Google’s paid search rates have hit a bad patch, causing recent investor concern ...
Read MoreWith the launch of Livestand, we see the beginning of Aggregator Wars 2.0, to be fought on a tablet near you. Livestand pushes the question: How are we going to receive news and features via the tablet, through individual apps (paid or free) or through an aggregator? And how are publishers ...
Read MoreReuters — a household name in the U.K., where it was born 160 years ago — is now an emerging force in the U.S. That push is fueled by the 2008 Thomson Reuters merger, by the great disruption of the U.S. news business, by the launch of Reuters America (“Reuters America Claims New Territory: ...
Read MoreSocial media optimization will meet propensity modeling — the Financial Times‘ secret sauce, now being tasted gingerly by the New York Times — all in an effort to find out how, where, when and why you can engage sustainable customers.
Read More