What a Quartz Sale Might Look Like, and Why

Companion article: What Are They Thinking: Quartz Redesign Lays Out a New Home Page ‘Welcome Mat’     Is Quartz the next digital-news start-up to be bought? In the continuing roll-up and old media investment in digital news start-ups, Atlantic Media’s Quartz may be next in line. ...

Read More

What Are They Thinking? National Journal Seizes The Day — and Lets Go of the Weekly

Membership. That’s the keyword Atlantic Media uses to explain last week’s decision to pull the plug on the middle-aged (46) National Journal, long an emblem of the knowing D.C. political trade. “At its core, it’s a loyalty strategy,” says Tim Hartman, C.E.O. of the National Journal Group. ...

Read More

The Newsonomics of Quartz’s — Obsessive — Explainer Business Model

Follow Newsonomics @kdoctor   First published at Harvard’s Nieman Journalism Lab   Quartz, at the tender age of 19 months, can hardly be considered a father to Vox, FiveThirtyEight, and The Upshot. Clearly, though, it’s a major influence. It marked and followed an explanatory ...

Read More

The Newsonomics of the New Chattanooga (Events) Choo-Choo

Aim as much at non-advertisers as advertisers. The remodeler is like most local businesses: a non-advertiser. Taylor says the events business has exposed the paper to a large new set of businesses, a number of whom are now also buying ads as well as event sponsorships. That means new ”indirect ...

Read More

The Newsonomics of Influentials, from D.C. to Singapore to Raleigh

Among these four newer products, we can see the emerging new rules of publishing creation. Among them: Critical mass enables growth. Niche product creation that builds on existing company infrastructure, knowledge and marketplace learnings is the cost-effective way to go. Each of these ...

Read More