In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Forget “content wants to be free.” Now content wants a fee. And everyone from Time Inc to The New York Times to the Memphis Commercial Appeal to Hulu’s co-owners (Fox, Disney, and Comcast) see gold. They see another digital revenue stream, in addition to advertising or to cable subscription ...
So, if California Watch were to be totally supported by foundation money, it would take an endowment of $54 million to throw off $2.7 million a year, at a five percent spend rate. Now $54 million raised one time isn’t an impossible sum. Consider just one gift: Joan Kroc left NPR more than $200 ...
What percentage of unique visitors will actually pay for online access?It’s going to be a tiny percentage — maybe one to five percent of all those uniques, the majority tossed onto sites by search. If it’s less than one percent, paid metered models may be of little consequence. At two percent, ...
Still, it will be an intriguing test. Beyond the immediate test, we're seeing how flexible news content delivery is getting to be. Demand Media is selling content to USA Today and Hearst papers, while Reuters and Tribune buddy up to Examiner. Mix and match is the order of the day and ...
So let’s look broadly at those numbers. Count them all up — and undoubtedly, numerous ones are missing — and you’ve got something more than 65,000 journalists, working for brands of one kind or another.
Think of these “star” hires as individual SKUs, “products” whose value can be estimated against the customers they bring in the door. Those conversion customer metrics are evolving. Counting pageviews is the simplest way. Take those views at whatever (premium?) rate you can sell them, and ...
We can't though dismiss what the Mormon Church, Rupert Murdoch and ad moguls are up to. We have to learn from it and help it power a journalism that matters.
One headline: “Salt Lake City paper axes 43% of its staff”. Another: “Deseret News a model of growth and innovation for the entire industry”. One’s a fact; the other is aspirational.
From the Post, Gilbert takes the ability to be two things, simultaneously, a worldwide political news leader and a company plying in the waters of hyperlocal; he believes that in the digital age, you can difference faces for differing audiences. In this case, you can be both a worldwide Mormon ...
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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