April 24, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Writer Harlan Ellison's impassioned, profanity-laced tirade against those who expect writers to work for free is making new rounds via the viralness of .... the free web, of course. We can have good abstract talks about content factories, content mills and the Pro-Am world. Ellison's rant is a ...
Read MoreFor Yahoo, I think, it's simple arithmetic. If you've figured out how to monetize content better than the other guys -- remember Yahoo Newspaper Consortium members say they can mark up $8 CPMs to $15 and beyond, courtesy of Yahoo's behavioral targeting technology -- why not do it against ...
Read MoreIs there a danger in content arbitrage? It’s value-neutral; it’s all in how you do it. Let’s remember that journalism is essentially a manufacturing process, with as much or as little value added as we want.
Read MoreCalifornia Watch may be a small supplement to their own staff production today. Yet, the lesson – you can buy high-quality journalism your audience will accept as your own – is a big one. For big daily newspapers, with large, costly staffs, the California Watch model is one that could be ...
Read MoreLocal -- not long ago the domain of newspaper, TV and radio behemoths so dominant that barriers to entry made competition seem unthinkable -- is now open territory, a vacuum to be filled by a combination of youthful journalistic energy and state-of-the-art technology.
Read MoreWhat is Christine Varney taking from her newspaper industry talks? Obama's new anti-trust chief has drawn a lot of attention for her interest in Google's books deal, and beyond that, to Google's great search dominance. Varney has also been meeting with news industry people, management and ...
Read MoreOn the other hand, Google is particular has become the gateway of our times. It is the number one sender of traffic to news sites -- 25-35% as a rule. In saying that news companies are free to tell Google not to index them, and that Google will be glad to comply, you can practically hear the ...
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