April 24, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Let’s look at today’s numbers with some peer-group context. Then let’s draw five lessons — in seven-day print trends, the plateauing of all-access subs, the allure of video, the role of events, and the crying need for smart curation — that undergirds this strategy. Three numbers — print ad ...
Read MoreThe newest News Corp sets sail. Cast adrift — but with a handy $2.6 billion in cash and no debt, making its peers oh-so-envi0us — the world’s largest newspaper company is in the midst of furious change. At the flagship Dow Jones/Wall Street Journal, it’s tough to find anyone in management ...
Read More2012 is the first year in which circulation revenue has surpassed advertising revenue. Full-year, it's now 51% of all revenues. Especially given the continued ad decline, that majority revenue number is hugely important. It's now the foundation of the business, and it gives the Times the only ...
Read MoreTwo different strategies. Two different tablet aggregators. Yet, expect these two strategies to come together, and soon. Expect The Wall Street Journal to start offering off-site — on Pulse and a couple of more sites — access to full Journal content for its subscribers. Expect the Times to ...
Read MoreLet's start with the 100,000 readers. These weren't picked at random. They are non-print subscribers (since subscribers are getting access included within their print subs now). They are heavy NYTimes.com users. As such, they represented an opportunity and a threat. The threat: facing the pay ...
Read MoreFinally, those divining Times' intentions would be well to remember that the company well understands that digital marketing/advertising dollars will be probably still be bigger than reader dollars. ("Denise, what can you sell on the tablet," is one of the questions of the moment, for Denise ...
Read MoreIt's a big bet. The New York Times, which has been thrashing about every possible kind of business model in the last six months, is making the bet on metering, meaning readers will get some number of free articles per month, then be told to pay up to get more. Nine quick questions as we... ...
Read MoreThese are two, among many, companies on a collision course. Think ABC, AFP, AP, BBC, Bloomberg, CBS, the FT, Guardian, NBC, NPR, News Corp, Reuters, Telegraph and Wall St. Journal, and News Corp overall, here as well. It's a battle in which each kind of player -- those with legacy print, ...
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