In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Content no longer demands to be free. It wants a fee — but how much of one? Consumer pricing is not a core competence of many media companies. For decades, media pricing was on automatic. Newspapers picked a quarter or fifty cents, and then re-programmed the coinboxes. Magazines kept prices low ...
Commercial conversation, especially targeted commercial conversation, is the Internet’s next generation of advertising. The first generation of impression-based web ads has been a low-clicking disaster. These new ads — some better executed than others, of course — insult our intelligence less ...
The next CEO is a big roll of the dice, as the gaming table shrinks. There’s little room for error. Pick the right new leader and the Times has improved its chances for survival; pick wrong and these key years of 2012-2014, as news crosses over into a mainly digital business, will be cited in ...
Consider how much revenue each of Google, Apple, Facebook, and Amazon earned from outside the U.S in the first three quarters of 2011:
Google: 54 percent
Apple: 54 percent
Facebook: 38 percent
Amazon: 46 percent
We can point to three major phenomena that profoundly changed the news landscape this year. Each offers up its own half-formed metrics for that magic formula in process, and each has dramatically changed the possibilities of news, each largely positive:
1) The transcendant transformative age ...
With the launch of Livestand, we see the beginning of Aggregator Wars 2.0, to be fought on a tablet near you.
Livestand pushes the question: How are we going to receive news and features via the tablet, through individual apps (paid or free) or through an aggregator? And how are publishers ...
Consider emerging tablet news disruption. For 18 months, the tablet and smartphone news environment has been single-brand-oriented. Early top-drawer brand winners include: The New York Times, the Wall Street Journal, the Guardian, the Daily Mail, the Telegraph, the BBC, NPR, the Financial ...
It’s 1, 2, 3, 4, as in:
1 brand
2 major sources of revenue, advertiser and reader
3 products: print, computer, and mobile
4G, as in the coming of faster connectivity
Overall, what a next recession would do is accelerate most the current trends. We’d see some impact in the fourth quarter, but most of it in 2012, as those budgets are now warily being planned. We’ll beginning asking the question — again — of which companies can survive and under whose ...
What Editor's Picks is a response to is an intriguing question. Yes, Google still is the huge driver of traffic to news sites, much as they differentiate the value of its many fly-by referrals from the relative few that make a meaningful revenue difference, sending, it says, more than a billion ...
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Ken Doctor appearances in the U.S. and globally both challenge and encourage audiences to create the next generation of the news business. His “practical forecasting” takes audiences from the best practices of today to the business models of tomorrow. Find out more here.
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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