April 24, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Wouldn't the Wall Street Journal, its Digital Network, and Dow Jones more generally, be better off as a separate standalone company of its own, rather than pooled together with flagging general interest newspapers?
Read MoreOne reason News Corp. may move forward with the trust idea rather than a sale of the properties is that it may meet a market without buyers. With the Times’ losses, it’s tough to come up with logical buyers for the papers. Why mess with the market, though, if you can both perform an act of ...
Read Morelet’s call it the newsonomics of small things, with a nod to Mr. Jobs and to Meinolf Ellers’ realization. Let’s focus on Small Things as opposed to Big Things — meaning traditional advertising and circulation, the long-in-the-tooth double-digit contributors to newspaper company revenues. It ...
Read MoreWhy do it? Why trade in the sleepiness of California's capital city (Sacramento is McClatchy's headquarters) for the bright lights of Broadway, a long walk from AP's NYC offices? Number one on list may be McClatchy fatigue. Pruitt and his CFO, now-successor Pat Talamantes, have rowed the ...
Read MoreCommercial conversation, especially targeted commercial conversation, is the Internet’s next generation of advertising. The first generation of impression-based web ads has been a low-clicking disaster. These new ads — some better executed than others, of course — insult our intelligence less ...
Read MoreConsider how much revenue each of Google, Apple, Facebook, and Amazon earned from outside the U.S in the first three quarters of 2011: Google: 54 percent Apple: 54 percent Facebook: 38 percent Amazon: 46 percent
Read MoreWith the launch of Livestand, we see the beginning of Aggregator Wars 2.0, to be fought on a tablet near you. Livestand pushes the question: How are we going to receive news and features via the tablet, through individual apps (paid or free) or through an aggregator? And how are publishers ...
Read MoreIn 2010, the New York Times took in $683 million in circulation revenue. So a 5% change in that number is about $34 million annually. That's our key number of the moment. A trajectory to add $34 million to Times revenue, without negatively affecting print or digital ad revenues. It's not the ...
Read MoreNews Corp can try to make itself over, as completely and quickly as it can, as an American entertainment company, with global investments (Britain, Italy, Germany, India, the Middle East). That initiative -- we may presume a new CEO some time in the not-too-distant future -- will focus on ...
Read MoreAd revenue: All the newbies face hyper-competition in the world’s most competitive digital marketing marketplace, one built both on the seemingly paradoxical tricks of leveraging long-term buyer/seller relationships and satisfying the dreaded “23-year-old” media buyer, one who may never have ...
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