The Newsonomics of Journalistic Star Power

Think of these “star” hires as individual SKUs, “products” whose value can be estimated against the customers they bring in the door. Those conversion customer metrics are evolving. Counting pageviews is the simplest way. Take those views at whatever (premium?) rate you can sell them, and ...

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Nine Questions on Patch’s New Push: National Hyperlocal?, SEO Sauces, and the Case of the Besieged Florist

So who's the ad competition? Maybe we should ask, who isn't? ...The question, here, is one of sustainability. Certainly, there's the question whether Patch can sustain itself, as its parent AOL struggles to find a new identity and growing business model. Then, there's the question of the ...

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Philly Report: Thinking About the Roll-Ups to Come

The magic word here from a business perspective: Roll-up. Whoever figures out how to roll up major audiences and monetize them wins. J-Lab's report holds out hope that may come about somewhat organically. History, though, teaches us that it's more likely to come by dint of more singular zeal.

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NYT Local Experiments Grow with FWIX

The FWIX partnership is part of the expanding local experimentation of the Times and tells us lots about the Times' strategic direction, its multi-front competition with Dow Jones and a more nuanced recognition of what putting content under your brand means these digital days. Further, it tells ...

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