April 23, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The top five digital ad companies — none of which is owned by a newspaper company — took in 64 percent of all digital ad spending in the U.S. in 2012. That's Google — with an astounding 41 percent of all that ad money — and then Yahoo, Facebook, Microsoft, and AOL. Facebook is most ascendant ...
Read MoreWhy paywalls now? Why weren’t paywalls put into place in 2007, or 2002, or 1997? Might such paywalls have prevented the massive loss of reporting that local papers — and local readers — have suffered? Would they have saved a good number of the more than 15,000 newsroom jobs (a 28 percent ...
Read MoreThe New York Times Co.’s zero, in fact, is actually a milestone number. It’s the first increase, however meager, in overall revenues since 2006, when it managed a 1.8 percent increase in revenues.....Overall, the zero plateau provides at least the illusion of a resting point. A point from which ...
Read MoreRationalizing the old printing business is one significant part of what’s going on in Columbus. Let’s look, though, at the deeper and wider newsonomics of the press-led innovation. The three-around change both supported the Dispatch’s new emerging, reader-focused business model and offered ...
Read MoreYou’ve read about some of this, with the “Robots Ate My Newspaper” headlines this summer as the Journatic faked-bylines scandal fueled popular dismay. Well beyond the headlines lies a bigger movement. It’s not quite a computer-generated revolution, though technology aids, assists, and adjusts ...
Read MoreQuite literally, significant newspaper nameplates (and, more significantly, the real estate those nameplates rest uneasily on) are going for the prices of mansions in many communities. So why buy? Sometimes, it’s simple: You get a great deal. That’s what Warren Buffett got in his purchase of ...
Read MoreMy guess: in a rush to do something to reverse the USAT's flagging fortunes, Gannett and/or new publisher Larry Kramer decided to take one big public step. Change the look first -- and then get to the deeper, underlying questions of identity, purpose, storytelling and content, all of which are ...
Read MoreThe split made sense even before Hackgate. Viacom, Belo, and Scripps all split off growing assets over the last several years to investors’ cheers. This sequestering of no-growth — what the newspaper business, charitably, has become — businesses has its logic. Media ain’t what it used to be. ...
Read MoreAdd it up, and Google moves to its next stage. Paid search equals about half of digital advertising, and the Google absolutely dominates that business, with a still-astounding 82 percent market share. Since buying Doubleclick for a paltry $3.1 billion in 2007, it has moved to become the display ...
Read MoreKramer inherits a widely known brand — maybe not really “The Nation’s Newspaper,” but in its hotel and airport ubiquity, a mark seared into the minds of many. Yet it’s oddly a mid-market, Middle America medium with Flyover Country warmth. Being stuck in the middle isn’t a good place in the ...
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