In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Companion story: From “Service Desk” to Standalone: How The New York Times’ Graphics Department Has Grown Up Both columns originally published at Harvard’s Nieman Journalism Lab Follow Newsonomics on Twitter @kdoctor Ah, the art of the broadsheet Page One, with its mystical ...
Welcome to the emerging world of value exchange. It’s not a new idea; value exchange has been used in the gaming world for a long time. As the Zyngas have figured out, only a small percentage of people will pay to play games. So they’ve long used interactive ads, quizzes, surveys, and more as ...
2. Digital circulation vastly improves circulation revenue margins.
Last week, faced with a Wall Street Journal renewal notice, I opted for digital-only for the first time, knowing that WSJ’s tablet format and easy right-hand navigation makes it far quicker to read than the paper version. That ...
What Editor's Picks is a response to is an intriguing question. Yes, Google still is the huge driver of traffic to news sites, much as they differentiate the value of its many fly-by referrals from the relative few that make a meaningful revenue difference, sending, it says, more than a billion ...
In fact, Kindle Singles may open the door even further to wider news business application, for news companies — old and new, publicly funded and profit-seeking, text-based and video-oriented. It takes the old 78s and 33 1/3s, and opens a world of 45s, mixes, and infinite remixes. It says: You ...
Still: a dollar per unique compared to 12 cents a unique. As in all things web, we could say, HuffPo is being underpaid or we can say the Times is being overpaid. Whatever, that's a delta worth knowing and exploring.
How central a utility is Google in the news world? My new Outsell report, News Users, 2009, indicates it's the straw the stirs the drink. 44% of Americans -- national poll, scientific sample to 3.5% reliability -- says they use Google to scan headlines and summaries, without linking off to ...
Look at some of the individual results, and you understand why the New York Times just announced that it is taking another 100 jobs out of its newsroom and why other newsroom (and, of course, wider) cuts may increase -- not decrease -- as Wall Street indicates that an overall economic recovery ...
Here's my sense of the biggest questions ahead for it:
* Scale: First and foremost, this is the challenge for any new solution, no matter how potentially game-changing. The network effect is a web law, and one of which news companies have so far failed to take sufficient advantage. If the goal ...
The Daily Eric to Tell Readers What They Want to Know
Within six months, Google will automatically serve news readers the news they want by combining its knowledge of their reading, buying and search behavior. Google will sell premium ads on these pages and keep the revenue, sharing none with ...
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Ken Doctor appearances in the U.S. and globally both challenge and encourage audiences to create the next generation of the news business. His “practical forecasting” takes audiences from the best practices of today to the business models of tomorrow. Find out more here.
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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