Gannett’s Whimper & Bang Show Strategies Plainly in Flux
So Gannett's decided that it's go-it-alone, devise-its own-local-marketing strategies approach didn't work.
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The Newsonomics of Content Arbitrage
Is there a danger in content arbitrage? It’s value-neutral; it’s all in how you do it. Let’s remember that journalism is essentially a manufacturing process, with as much or as little value added as we want.
Read MoreiPad and the New Five-Fingered Exercise
I think we'll see these companies go head-to-head for reader and subscriber dollars. As they do, I think they'll face a new five-fingered exercise. Raise one hand; five is the probably the maximum number of iPad news sites for which readers will pay.
Read MoreAttributor’s Anti-Piracy “Guardian” Trial Begins
Here's the 90-day question to watch: If Attributor's numbers are close to right, pointing to "112,000 near-exact copies of unlicensed article by more than 75,000 unlicensed sites" in a recent 30-day period, how will Google and Yahoo respond to a flood of thousands of notices?
Read MoreDow Jones Wants All (the) Smart Money
Per fi magazines and sites haven't been immune from turndown; they're just a little better positioned on the road ahead. Where money's to be made -- or lost -- people (and advertisers) will spend money.
Read MoreThe Times Meter: Why 2011?
Why 2011? That’s a compelling question about the New York Times’ metering announcement, one that I somehow missed in my list of nine (“Nine Questions: New York Times Goes Metered” ). It’s a good one, given that making a mid-January announcement of a 2011 business move is highly unusual ...
Read MoreNine Questions: On Tablet Dreams, Schemes and Screens of Hope
How does the tablet blur own notion of what's a book, what's a magazine and what's a newspaper? The web atomized everything, and the tablet is one form of reordering. Each device though -- a Sony Reader, a Kindle, a Nook, a JooJoo, an Adam, an Ultra, whatever -- will have a singular interface, ...
Read MoreDigital Do-Over Time: Consortium Aims to Get the Next Generation Right
Many of us shared the three-minute Sports Illustrated tablet video over the last week, and now watched at least a quarter million times. It was an ah-ha moment, amid the rat-a-tat-tat of daily digital news, moves and announcements. We could see a different kind of news reading future, one that ...
Read MoreYahoo & AT&T Market Moves Show Perils of Partnership
If ad sellers think they have a puzzle to figure out, think about the ad buyers. Now there are many more people knocking on their doors, offering them "consultation" on marketing their goods and services. In the end, they'll want to rely on only one or two "consultants," and the battle is on to ...
Read More5000 New Competitors Just Landed in Newspaper Markets
Once ATT sales reps got up to speed (and that's certainly an intriguing question, given the newspaper company implementation experience), they'll be competing head-on with newspaper reps. Open up the Yellow Pages, and browse through furniture dealers, appliance sellers, home services of all ...
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