The newsonomics of hyperlocal’s next round: Patch, Digital First, and more

“Everyone wants us to fast-forward to the end of the movie,” Webster notes. He has a sensible point. Given how each Patch rumor — two sites consolidated here, freelance budgets cut back there — is treated as forensic evidence, Webster is in relatively hardy form. He admits that Patch, with its ...

Read More

The Newsonomics of Less is More, More or Less

One headline: “Salt Lake City paper axes 43% of its staff”. Another: “Deseret News a model of growth and innovation for the entire industry”. One’s a fact; the other is aspirational.

Read More

Out of the Western Sky: It’s a Hyperlocal, Worldwide Mormon Vertical!

From the Post, Gilbert takes the ability to be two things, simultaneously, a worldwide political news leader and a company plying in the waters of hyperlocal; he believes that in the digital age, you can difference faces for differing audiences. In this case, you can be both a worldwide Mormon ...

Read More