The Newsonomics of Advance’s Advancing Strategy & Its Achilles’ Heel

The lack of an All-Access model, I believe, looks like the Achilles heel of the Advance strategy, even if that strategy works in other ways. Why? Advance depends and will depend much more on ad revenue than its peers. Many of those peers believe that reader revenue may reach 50 percent of total ...

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The Newsonomics of Advance’s New Orleans Strategy

The grand math: 11 percent more cost savings than revenue losses. It could be high or low, but at 11 percent it would double or triple the profit margins of many metro papers. It would also buy time, but only if those revenues hold at estimated levels and don’t take a deeper, self-inflicted ...

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