April 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Am I the only one who doesn't get Gannett's branding campaign? Yes, the Gannett math -- $33 million saved in furloughs, as much as $27 million potentially to be granted in exec bonuses -- seems sadly clueless, but what about the money the company has spent on its branding campaign. New logo and ...
Read MoreWe’re into an era when we can no longer play ignorant. We can decry the “content mill” methodologies of the Demand Medias, Examiners, and AOLs, but unless traditional news people understand — and apply as they see fit, working with their own long-standing news principles — data-driven knowledge ...
Read MoreLet’s look at the Newsonomics of launching what is the nation’s first combined local online news startup/24-hour news channel. That combination is the most basic to understanding the business of TBD, informing both TBD’s cost structure and revenue models. If TBD turns profitable within two to ...
Read MoreThe launch will come next week, in the doggiest days of D.C. summer, creating a regional DC alternative to the long-impressive WashingtonPost.com. I'll offer today a half-dozen reasons why TBD is a launch worth watching by all those in Old and Newer media. It may be the first significant ...
Read MoreThinking about the recent terminations at the Washington Post and CNN, though, I wonder if the press priesthood is still another cultural institution in the process of being swept away, encumbered as much as it has by habit as by principle.
Read MoreThe magic word here from a business perspective: Roll-up. Whoever figures out how to roll up major audiences and monetize them wins. J-Lab's report holds out hope that may come about somewhat organically. History, though, teaches us that it's more likely to come by dint of more singular zeal.
Read MoreThe Post says it will concentrate on key DC industries: government contracting, technology, finance, commercial real estate, national associations and the legal community. Interpret the move as both a grab for needed growth and a flank better protected as the Jim Brady-led Allbritton DC online ...
Read MoreThis is how things go in the digital world. Politico started as an idea in January, 2007 -- a high-quality news site, led by veterans from Time Magazine and the Washington Post. It made its bones in the run-up to the 2008 U.S. Presidential election, and hasn't looked back, now placing in the ...
Read MoreIt's hard to gauge the impact of New York Times and Wall Street Journal moves into metro markets. They could be simple, print retention strategies aimed, at holding on to valuable print readers — the magnets for still-lucrative print advertising — for as long as possible. ...
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