April 25, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Never too far from the action, serial entrepreneur John Taysom was in Palo Alto this week as well. Taysom, a current senior fellow at Harvard's Advanced Leadership Initiative, is an early digital hothouse pioneer, having led Reuters' Greenhouse project way back in the mid-'90s. His list of web ...
Read MoreAdd it up, and Google moves to its next stage. Paid search equals about half of digital advertising, and the Google absolutely dominates that business, with a still-astounding 82 percent market share. Since buying Doubleclick for a paltry $3.1 billion in 2007, it has moved to become the display ...
Read More“People have a goal-oriented state of mind,” he says Mendez. “Something is motivating them. That intent makes the medium good at demand capture.” He says big publishers, especially, have enough data to help advertisers better target readers; they just need to use it much better. “Media is worth ...
Read MoreLeading expert and big thinker on advertising optimization www.optimizeandprophesize.com Recent posts of note: Read All About It: Online News Has No Clue About Optimization Transcendence: The Power of Publishing is Marketing Pubs Need to Get the Performance $ignal
Read MoreIt's a big bet. The New York Times, which has been thrashing about every possible kind of business model in the last six months, is making the bet on metering, meaning readers will get some number of free articles per month, then be told to pay up to get more. Nine quick questions as we... ...
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