Which Media Companies Are Winning the Battle for Millennials?

Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Josh Topolsky’s The Outline, launching in the fall, aims squarely at the market, even if he eschews that precise label [“Newsonomics: ...

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Newsonomics: Sketching In the Details of Josh Topolsky’s New Outline

Don’t call Josh Topolsky’s just-announced The Outline “a New Yorker for millennials.” Or do. The 38-year-old digital media veteran of Engadget, The Verge, and Bloomberg can see it, and explain it, both ways. I asked the CEO and editor-in-chief of the just-announced site, launching in the fall, ...

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The New HuffPo-AOL Combo: The Free, Anti-Murdoch Alternative?

Ah, but what kind of new face will AOL/HuffPost's be? It could be, simply, the anti-Murdoch. Sure, The Daily is "centrist," whatever that means in the world of 2011, but the right-leaning proclivities of Murdoch Media are clear. MSNBC has tiptoed into position, leaning forward gingerly, but ...

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