Articles Tagged: Kath Viner

What Are They Thinking? Zanny Minton Beddoes: New Breed of Editors Are Taking Over

• Ken Doctor

• Business News - Europe - Magazines - Mobile, Smartphone & Tablet - More Ken Doctor Posts - Paywalls and Digital Circulation - The Digital Dozen - What Are They Thinking

• April 16, 2015

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Zanny Minton Beddoes starts with two numbers: 1.6 million and 73 million. The first represents The Economist’s paid circulation today. The second forms a target group of people like Economist readers, a small percentage whom she hopes to bring into the fold as digital storytelling and marketing ...