Newsonomics: Texas, Vast Texas, Aims to Set a New Standard in Statewide Public Media News

Texas Standard debuts with a snap, crackle, and pop. David Brown, its daily host, “brings us the snap of Marketplace, which he used to anchor,” says KUT general manager Stewart Vanderwilt, who has the fun of acting the impresario in the launch of a new one-hour, five-day-a-week public radio ...

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The Newsonomics of Telling Your Audience What They Should Do

You should. Two powerful words. If they come from your mother or the government, they pack a particular weight. But what if they come from media? Should media be in the “you should” business? WNYC, the flagship of New York Public Radio, now tests the virtue and value of those powerful ...

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Texas Tribune’s Fast Start Seconds Regional News Start-Up Model

Clearly, this model works best, and most easily, in big states like Texas and California. We’d have to believe though that the principles, if not the scale, are widely applicable across the US and in other nations as well

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The Newsonomics of Membership, Part 2

“The difference is that public radio has a ‘barker channel,’ meaning they have the radio megaphone to get people to come into the tent or become members in the first place during membership drives in which they can withhold the programming,” he says. “That barker channel is great for public ...

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