April 23, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Related posts: The Tribune’s Detour The Tribune’s Metro Agony Chicago Tribune’s Blue Sky Innovation First published at Harvard’s Nieman Journalism Lab Talk about spin. Two of America’s once-iconic publishers are about to be spun. Spun off, ...
Read MoreIt’s a Koch-around. The unexpected, and real, interest of Charles and David Koch in buying all the Tribune papers has set off a public and labor furor ("The Newsonomics of the Kochs Rising and Uprising"). While the AFL-CIO itself has mounted a quite public protest, two of Tribune’s owners — ...
Read MoreWelcome to the emerging world of value exchange. It’s not a new idea; value exchange has been used in the gaming world for a long time. As the Zyngas have figured out, only a small percentage of people will pay to play games. So they’ve long used interactive ads, quizzes, surveys, and more as ...
Read MoreHow did we get here? How did we get to a place where a half dozen of the top newspaper nameplates in America could fall into overtly political hands? What does it tell us about the reshaping of the U.S. daily landscape? How might the Koch brothers’ ownership fare, a lesson applied here that may ...
Read MoreAaron Kushner is the anti-Advance....Kushner and his 2100 Trust ownership group have taken a industry-contrarian approach since he took over the Orange County Register on July 25 — not even six months ago. It’s addition by addition. Addition of costs in the short run, aimed at the addition of ...
Read MoreCultural misalignment. Reader misalignment. Merchant misalignment. Shopper misalignment. Publishers searched for new models but came up short, and too many stayed the course as the world was changing. You can listen to Click and Clack and realize that lots of people, including publishers, ...
Read MoreWe’re about to move into a period in which reader revenue surpasses advertising revenue as the main support of many news(paper) companies. It’s yet another kind of profound crossover ("The Newsonomics of Crossover"), demonstrating again how quickly news business models are changing. With ...
Read MoreFor now, let’s boil it down the how to 5 P’s: People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a single, whole view of a customer, matching the ...
Read MoreWhat percent of print ad loss is made up by digital ad gain? This is the crossover metric driving much of John Paton’s Digital First Media/Journal Register Company strategy. With print advertising down now more than 50 percent in 10 years in the U.S., and even diving more quickly now in some ...
Read MoreIs it just imported theater, though? We have to wonder how much the cries of “media monopoly” will cross the Atlantic. Is there much resonance here in the States for the outrage about media power in the U.K.? Will the sins (its newspaper unit now being called to account by a Parliamentary ...
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