The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New York Times, Washington Post, Tronc, Star Tribune, ...

Read More

NYT Elevates Meredith Levien — And Aims To Jumpstart New Product

Companion column: My Q and A with New York Times CEO Mark Thompson and new COO Meredith Levien: Newsonomics: NYT’s Mark Thompson: “It’s a Really Long Game, and We’re Up for It” 2017 looks like the year in which The New York Times  ( NYT) finally turned the digital ...

Read More

The Newsonomics of Momentum in the WSJ/NYT Battle

First published at Harvard’s Nieman Journalism Lab   What a difference a year makes in America’s national newspaper war. When Rupert Murdoch bought the Journal and its parent Dow Jones six years ago, he declared that war, aiming to blur the historic line between a business newspaper ...

Read More

The Newsonomics of A News Company of the Future, the FT

At a time when so much of the news industry seems in flux, the FT has managed a steady-as-she-goes transition into the digital age arguably better than anyone else. While it occupies an enviable global business news niche, the ingredients of its relative success are ones that can be mixed and ...

Read More

The Newsonomics of the Washington Post’s Reader Dashboard 1.0

We’re into an era when we can no longer play ignorant. We can decry the “content mill” methodologies of the Demand Medias, Examiners, and AOLs, but unless traditional news people understand — and apply as they see fit, working with their own long-standing news principles — data-driven knowledge ...

Read More