The Newsonomics of the Digital-Only Paywall Parade

• Ken Doctor

• Ads & Commerce - Dailies - Europe - Gannett - Hearst - Marketplace - Mobile, Smartphone & Tablet - New York Times - News Corp/Wall Street Journal - News Tech - Newsonomics of.... - Paywalls and Digital Circulation - The Digital Dozen - The New News - TV / Video

• January 11, 2013

• 1 Comment

How much do top-echelon journalists need media brands? How much do brands need top-echelon journalists? The timing of pay initiatives from Andrew Sullivan and from The Daily Beast will provide a great picture into those questions. One way we’ll see how that contest goes is in comparing the ...

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The Newsonomics of 99-Cent Media

• Ken Doctor

• Branded Content/Native - Dailies - Gannett - Mobile, Smartphone & Tablet - New York Times - News Corp/Wall Street Journal - News Tech - Newsonomics of.... - The New News - TV / Video

• April 28, 2012

• No Comments

Content no longer demands to be free. It wants a fee — but how much of one? Consumer pricing is not a core competence of many media companies. For decades, media pricing was on automatic. Newspapers picked a quarter or fifty cents, and then re-programmed the coinboxes. Magazines kept prices low ...

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