The Newsonomics of Time Inc.’s Anxious Spin

Follow Newsonomics on Twitter @kdoctor   First published at Harvard’s Nieman Journalism Lab As it enters new life as a new company, Time Inc. seems to have become a piñata for media watchers. The more iconic they are, it seems, the more they’re fair game, for everything from ...

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The Newsonomics of Hearst Magazines’ One Million New Customers

Hearst’s strategy here is one to watch. There are good reasons (more on that below) why daily newspapers have opted to go for door number one and get more money from long-time subscribers while making new subs a largely second priority. But they know that’s a two- to three-year strategy. As ...

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