Newsonomics: The New York Times Is Opting Out Of Apple News

The New York Times has decided to opt out of Apple News. On its own, that may seem like just one more move in the chess game between major news companies and the platforms. But it could also be an indication of a more geologic movement. Will the rest of 2020 bring tectonic shifts in... Read More

Newsonomics: The New York Times’ Mark Thompson On How He’d Run A Local Newspaper: “Where Can We Stand And Fight?”

  What would New York Times CEO Mark Thompson do if he ran Gannett? How much does he attribute the Times’ accumulation of millions of digital subscribers to the journalism produced by its burgeoning newsroom? Does the Times have a role to play in helping local news recover?   RELATED ...

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Newsonomics: Can The New York Times Avoid A Trump Slump And Sign Up 10 million Paying Subscribers?

Be sure to read the Mark Thompson Q&A that accompanies this story. RELATED ARTICLE The New York Times’ Mark Thompson on how he’d run a local newspaper: “Where can we stand and fight?” February 22, 2019     Mark Thompson’s nautical and military metaphors have generated some ribbing ...

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Newsonomics: With An Expanding Wirecutter, The New York Times Doubles Down On Diversification

Imagine a world in which Donald Trump is no longer President.       No, really. Okay, if that concept’s beyond your immediate comprehension, let’s make the question a bit more concrete: Imagine what’ll happen to the news business in a world in which Donald Trump is no longer ...

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The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New York Times, Washington Post, Tronc, Star Tribune, ...

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Newsonomics: A Call To Arms (And Wallets) In The New Era Of Deregulation And Bigger Media

Quibble, if you will, about the level of degeneracy now afoot in the heart of the Old and New Confederacy, as the Roy Moore saga provides yet more sick drama in the country. That’s a sideshow. What’s quickly appearing on the main stage — if it’s still behind the curtain for now — is the... Read More

Newsonomics: A Q & A With NYT’s Mark Thompson 2020, A Half Billion In Digital Revenue And Thinning Competition

Five years is a long time, especially in the media business. It was five years ago this week that Mark Thompson took on the top job at The New York Times Company. It was an enterprise still wobbling from the effects of the Great Recession, its new paywall only a year old. The Huffington ...

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NYT Elevates Meredith Levien — And Aims To Jumpstart New Product

Companion column: My Q and A with New York Times CEO Mark Thompson and new COO Meredith Levien: Newsonomics: NYT’s Mark Thompson: “It’s a Really Long Game, and We’re Up for It” 2017 looks like the year in which The New York Times  ( NYT) finally turned the digital ...

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Newsonomics: NYT’s Mark Thompson: “It’s a Really Long Game, and We’re Up for It”

Companion column: NYT Elevates Meredith Levien — And Aims To Jumpstart New Product   What’s the life cycle of change for a modern news organization? How about 18 months? “We are finding that about once every 18 months, there’s some new big strategy statement,” New York Times ...

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Smooth Sailing for The New York Times?

It’s been a long decade for The New York Times Co. (NYT) — and all its newspaper company peers. Wounded mildly by early digital disruption, the newspaper industry has seen nothing but financial woe into and out of the Great Recession. Times shares, though, busted through a nine-year ...

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