The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New York Times, Washington Post, Tronc, Star Tribune, ...

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Newsonomics: A Call To Arms (And Wallets) In The New Era Of Deregulation And Bigger Media

Quibble, if you will, about the level of degeneracy now afoot in the heart of the Old and New Confederacy, as the Roy Moore saga provides yet more sick drama in the country. That’s a sideshow. What’s quickly appearing on the main stage — if it’s still behind the curtain for now — is the... Read More

Newsonomics: A Q & A With NYT’s Mark Thompson 2020, A Half Billion In Digital Revenue And Thinning Competition

Five years is a long time, especially in the media business. It was five years ago this week that Mark Thompson took on the top job at The New York Times Company. It was an enterprise still wobbling from the effects of the Great Recession, its new paywall only a year old. The Huffington ...

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NYT Elevates Meredith Levien — And Aims To Jumpstart New Product

Companion column: My Q and A with New York Times CEO Mark Thompson and new COO Meredith Levien: Newsonomics: NYT’s Mark Thompson: “It’s a Really Long Game, and We’re Up for It” 2017 looks like the year in which The New York Times  ( NYT) finally turned the digital ...

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Newsonomics: NYT’s Mark Thompson: “It’s a Really Long Game, and We’re Up for It”

Companion column: NYT Elevates Meredith Levien — And Aims To Jumpstart New Product   What’s the life cycle of change for a modern news organization? How about 18 months? “We are finding that about once every 18 months, there’s some new big strategy statement,” New York Times ...

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Smooth Sailing for The New York Times?

It’s been a long decade for The New York Times Co. (NYT) — and all its newspaper company peers. Wounded mildly by early digital disruption, the newspaper industry has seen nothing but financial woe into and out of the Great Recession. Times shares, though, busted through a nine-year ...

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Trump Bump Grows Into Subscription Surge — and Not Just for the New York Times

Publishers are witnessing a baby digital subscription boom, and its parents are that odd couple of our times, Donald J. Trump and John W. Oliver. Their offspring pop not just from the womb of the New York Times (NYT) building at Eighth Avenue and West 40th Street in Manhattan but now from ...

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Newsonomics: The New York Times Ends 2016 With A Bang, And A Whimper

By any standard, 2016 goes into the history books as one of the most notable at the 166-year-old New York Times. The election year energized both the Times’ journalism and its relationship with its paying customers, as more than 275,000 new subscribers flocked in to pay for subscriptions after ...

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Behind The New York Times’ Surge To 2.5 million Subscribers: Toughening The Facebook Wall Helped.

It’s the 10,000-subscriber-a-day march. As the full meaning of a Donald Trump presidency preoccupies American minds, The New York Times has seen a more-than-tenfold increase in daily subscription sign-ups, far surpassing any other news medium.   First published at POLITICO Media on Dec. 5, ...

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Newsonomics: NYT’s New 10 Million Subscriber Goal, 4 More Mark Thompson Takeaways

“The ambition of having 10 million digital subscribers is possible for us,” New York Times CEO Mark Thompson said Monday afternoon at the annual UBS Global Media Conference in New York City. While that’s still a long way away — the Times had about 1.6 million digital ...

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