The Newsonomics of Apps and HTML5

Publishers have to wonder: Is it the romance with discrete, ownable apps that consumers are willing to pay for, or is it the wider experience? We can see, in the makings of Apple’s evolving publisher subscription policies, an understanding of this dilemma. That may be why Apple is forcing news ...

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The Newsonomics of Eight Per Cent Reach

That 92-percent “open” market — maybe 23 million businesses — tells us how early we are in this digital marketing movement. Commerce change is one thing. For those who care about the news, the big thing to watch is whether those dollars, as they move digitally, move to companies that produce ...

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9 Questions on Apple’s “iTunes for News” Store

Isn't Apple wanting 30% of fees for apps a little like [Sony CEO] "Howard Stringer demanding 30% of the revenue produced by TV shows running on Sony TV sets"? That's how a friend put it to me when we talked today. It's a confusing world, no doubt, but still Apple is fundamentally a ...

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Nine Questions: Rupert’s Dollar Sale, Self-Service Ad Revolution, the California Watch Model and JO’s Tech Friends

Charging for non-desktop/laptop access should be a new revenue stream for news publishers. The math, though, isn't huge. Who is most likely to pay for Journal mobile? Presumably it's online subscribers, of whom there are about a million. So $12 a year, if all of them signed up, would be $12 ...

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