Newsonomics: The New York Times Ends 2016 With A Bang, And A Whimper

By any standard, 2016 goes into the history books as one of the most notable at the 166-year-old New York Times. The election year energized both the Times’ journalism and its relationship with its paying customers, as more than 275,000 new subscribers flocked in to pay for subscriptions after ...

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New York Times Shuts Down NYT Now Mobile App; Millennials A “Pscyhographic”

NYT Now, once the bright offspring of a nascent Paywalls 2.0 movement, is ending its short life. That not-unexpected move tells us how much the New York Times – and the market – has changed in the brief 28 months since its 2014 launch. Back then, CEO Mark Thompson’s still-new regime at the ...

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Newsonomics: Is This the Bottom for The New York Times?

First, the good news of the month. The New York Times has outlasted Yahoo, as an independent company. Long ago, Yahoo, valued at as much as $140 billion, seemed one of those internet companies that might completely usurp the role of legacy companies. So today, with a market cap of $2 billion, ...

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What Are They Thinking? Mark Thompson and The Year 2020 Challenge

Related column: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy.   Does Mark Thompson have 20/20 vision, or, perhaps better asked, does Mark Thompson have a vision of 2020? As the New York Times shared very publically its $800 million digital revenue goal for ...

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Newsonomics: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy

It was a quiet manifesto — an 11-page document that unofficially serves as The New York Times’ follow-up to the much dissected Innovation Report (Nieman Lab’s story about the Innovation Report is the most popular story in its history) of May 2014. (Look at the signatures at the bottom of this ...

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What Are They Thinking? Times Aims to Double Its Branded Content Business

You can almost hear the beeps. Fortune 500 companies have taken a big liking to content marketing and native advertising, creating a battlefield competition among the biggest publishers. Those beeps? Those are the sounds of the many hands in the content marketing game joining in on conference ...

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The Newsonomics of the New York Times’ New Cutbacks

It looks like New York Times Co. CEO Mark Thompson got a little ahead of himself. Call it premature exuberance. The Times had built major internal confidence, riding a wave of paywall-induced exhilaration, and eagerly moved on to what it had believed would be icing on the reader-revenue cake. I ...

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