April 25, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The newest News Corp sets sail. Cast adrift — but with a handy $2.6 billion in cash and no debt, making its peers oh-so-envi0us — the world’s largest newspaper company is in the midst of furious change. At the flagship Dow Jones/Wall Street Journal, it’s tough to find anyone in management ...
Read MoreHearst’s strategy here is one to watch. There are good reasons (more on that below) why daily newspapers have opted to go for door number one and get more money from long-time subscribers while making new subs a largely second priority. But they know that’s a two- to three-year strategy. As ...
Read MoreIn the hurly-burly of digital content innovation and monetization, it’s hard to figure out what things are, so we try to find apt comparisons. With the new Next Issue digital newsstand, let’s think Netflix or Pandora or Spotify as the closest cousins. Next Issue, the offspring of five ...
Read MoreNow let’s turn the news and magazine industry, and ask a few questions: --What’s the difference between a shipping fee and a subscription? --What’s the difference between a buyer and a reader? --What’s the difference between a newspaper subscription and a membership that gets you “free” media?
Read MoreI think we'll see these companies go head-to-head for reader and subscriber dollars. As they do, I think they'll face a new five-fingered exercise. Raise one hand; five is the probably the maximum number of iPad news sites for which readers will pay.
Read MoreHow does the tablet blur own notion of what's a book, what's a magazine and what's a newspaper? The web atomized everything, and the tablet is one form of reordering. Each device though -- a Sony Reader, a Kindle, a Nook, a JooJoo, an Adam, an Ultra, whatever -- will have a singular interface, ...
Read More