April 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Let’s start with this basic principle: People won’t pay you for content if you don’t ask them to. That’s an inside-the-industry joke, but one with too much reality to sustain much laughter. It took the industry a long time to start testing offers and price points, as The Wall Street Journal and ...
Read MoreFor now, let’s boil it down the how to 5 P’s: People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a single, whole view of a customer, matching the ...
Read MoreAnother way to look at it, at least for a moment, is through the eyes of these new owners. The owners are looking at their properties as the only advertising-oriented media that didn't make a comeback in 2010. With ad revenues down in single digits, the companies continue to shrink in revenue, ...
Read MoreWe hear about mobile, about using analytics, about learning from other media and, of course, lots on metering. That makes sense: A new Strib board member is Gordon Crovitz, a co-founder of Journalism Online, whose Press+-based metering approach will get a good test this year. If you could get a ...
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