Dallas Morning News Reinvents the Art (and Science) of Local Digital Marketing

Plus one. Plus two. Plus three. Call it the new addition, and it’s the now-more-public new business strategy of A.H. Belo Corp,, longtime owner of the fast-changing Dallas Morning News. On Tuesday, Oct. 31, A.H. Belo restructured itself into two operating divisions. Belo Media Group ...

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The newsonomics of recycling journalism

All-access circulation revenue is spinning upward, leading to a 5 percent gain in overall circulation revenue in 2012. Print advertising is whirling downward — 9 percent last year — in a seeming death spiral. Digital advertising is growing tepidly at 5 percent. Put those circulation and ad ...

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The Newsonomics of Selling Main Street

We’ve see “marketing services” grow as a business pursuit over the past couple of years. Now — as newspaper publishers have just left the “Key Executives Mega-Conference” in New Orleans, where such services led off the weekend with a three-hour session — we can characterize it as the number one ...

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The Newsonomics of Native, Indigenous, and Immigrant content

The newsonomics of native, indigenous, and immigrant content promises a revenue evolution for both national publishers and regional ones. At a time when pricing pressure on display ads remains relentless — and even Google’s paid search rates have hit a bad patch, causing recent investor concern ...

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Nine Questions on the Dallas Morning News Pay Plan

How big will the Morning News payoff be? Let's look at the emerging one percent rule here. If the Morning News were to get -- after some period of time -- one percent of its 4-5 million monthly uniques to sign up for a digital-only subscription, and stick, that would be worth $9 million a year. ...

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9 Questions: EveryBlock’s New Location, Do-Over Strategies, Sly Sports Moves and Madeleine Brand

If it fact, the ability to charge -- and get paid -- is based on having a good degree of proprietary content, then maybe it is the weeklies who have a better chance of bundling print and online than city dailies. Those that have websites or e-editions have seen them mainly as print retention ...

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