Which Media Companies Are Winning the Battle for Millennials?

• Ken Doctor

• Ads & Commerce - Best Practices - Big 4: Vice - Buzzfeed - Dailies - Mobile, Smartphone & Tablet - More Ken Doctor Posts - The Digital Dozen - The New News - Top Posts - Vox Media

• August 20, 2016

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Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain? Josh Topolsky’s The Outline, launching in the fall, aims squarely at the market, even if he eschews that precise label [“Newsonomics: ...

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The Newsonomics of the Millennial Moment

• Ken Doctor

• Ads & Commerce - Best Practices - Branded Content/Native - New York Times - News Corp/Wall Street Journal - Newsonomics of.... - The Digital Dozen - The New News - Time Inc - Top Posts - Tronc/Tribune Pub.

• October 9, 2014

• 2 Comments

The new wave of news sites all look like they do different things. Vox attracts those drawn to the populist wonkiness of explainer journalism. BuzzFeed entertains those attracted by its mix of addictive animal videos and a growing news report. Vice entrances with adventurous, less-filtered news ...

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