The Newsonomics of Advance’s Advancing Strategy & Its Achilles’ Heel

The lack of an All-Access model, I believe, looks like the Achilles heel of the Advance strategy, even if that strategy works in other ways. Why? Advance depends and will depend much more on ad revenue than its peers. Many of those peers believe that reader revenue may reach 50 percent of total ...

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The Newsonomics of the Kochs: Impact on the L.A. News Landscape

Critics can say what they want about the diminishment about the L.A. Times. Its news presence and ability to set agendas, through its reporting and opinion pages, is certainly reduced, but it’s still got the only megaphone of its kind in town. As Gabriel Kahn, a University of Southern ...

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The Newsonomics of the Kochs Rising — and Uprising

The new board’s mandate, of course, is to maximize its take on the sale. Tribune newspaper profits run at the roughly $200 million level, maybe a third of which comes out of L.A. So, take the market multiple of 3 or 4 times that number as a price — or $600 million-plus — for the eight papers, ...

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The Newsonomics of Aaron Kushner’s Virtuous Circles

Aaron Kushner is the anti-Advance....Kushner and his 2100 Trust ownership group have taken a industry-contrarian approach since he took over the Orange County Register on July 25 — not even six months ago. It’s addition by addition. Addition of costs in the short run, aimed at the addition of ...

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The Newsonomics of Advance’s New Orleans Strategy

The grand math: 11 percent more cost savings than revenue losses. It could be high or low, but at 11 percent it would double or triple the profit margins of many metro papers. It would also buy time, but only if those revenues hold at estimated levels and don’t take a deeper, self-inflicted ...

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The Newsonomics of Google’s (Ad) Singularity

Add it up, and Google moves to its next stage. Paid search equals about half of digital advertising, and the Google absolutely dominates that business, with a still-astounding 82 percent market share. Since buying Doubleclick for a paltry $3.1 billion in 2007, it has moved to become the display ...

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The Newsonomics of Majority Reader Revenue

We’re about to move into a period in which reader revenue surpasses advertising revenue as the main support of many news(paper) companies. It’s yet another kind of profound crossover ("The Newsonomics of Crossover"), demonstrating again how quickly news business models are changing. With ...

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