Behind The New York Times’ Surge To 2.5 million Subscribers: Toughening The Facebook Wall Helped.

It’s the 10,000-subscriber-a-day march. As the full meaning of a Donald Trump presidency preoccupies American minds, The New York Times has seen a more-than-tenfold increase in daily subscription sign-ups, far surpassing any other news medium.   First published at POLITICO Media on Dec. 5, ...

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Newsonomics: NYT’s New 10 Million Subscriber Goal, 4 More Mark Thompson Takeaways

“The ambition of having 10 million digital subscribers is possible for us,” New York Times CEO Mark Thompson said Monday afternoon at the annual UBS Global Media Conference in New York City. While that’s still a long way away — the Times had about 1.6 million digital ...

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Did The Media Win The Election?

While the post-election press is awash in self-doubt, self-criticism, righteous recrimination and some rightful acceptance of blame, the news media have to be counted as big winners in one respect. 2016 rewarded them with huge audiences, intense readership – and the proving out of coverage and ...

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Newsonomics: Post-Trump, 3 Truths, 4 Long Years, and An Existential Threat

In the mourning after, it’s not just the journalistic post-mortems about polling malpractice that should concern us. It is the very real question of the survival of American journalism as we have known it over the past six decades or more. Donald Trump’s victory leaves a wobbling press in a ...

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House of Murdoch, Sulzberger Shuffle & The Next Gannett: 10 Storylines into 2017

It’s been a remarkable year for the nation, and its press. Transfixed by the Trump phenomenon, election anxiety has all but consumed us. But soon, what has felt like a national colonoscopy will soon be over, and the press will march (or at least step) forward. As we consider the most ...

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Newsonomics: The New York Times’ Dean Baquet on Calling Out Lies, Embracing Video, and Building A More Digital Newsroom

How long is two years in editor years?   Leading any daily newspaper in this age is challenging, but leading The New York Times is an exercise unto itself. As the country’s and the world’s most influential newspaper, the Times requires a pace of chance that keeps up with the global ...

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The New York Times Gets Serious About Podcasting

When the New York Times launched its first podcast in 2006, hardly anyone knew what to make of it. Then, only 11 percent of U.S. adults listened to any podcast and only 22 percent had even heard the term, reports Edison Research, which tracks the nascent industry.   First published at ...

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Newsonomics: Revenge of the Legacies, as Times, Post Pass Buzzfeed, HuffPost in Audience

For the first time in many years, both The New York Times and The Washington Post have passed both Buzzfeed and the Huffington Post in Comscore’s count of monthly digital audience. In July, both legacy news companies’ fast growth propelled them into new positions. The Times now moves into the ...

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New York Times Shuts Down NYT Now Mobile App; Millennials A “Pscyhographic”

NYT Now, once the bright offspring of a nascent Paywalls 2.0 movement, is ending its short life. That not-unexpected move tells us how much the New York Times – and the market – has changed in the brief 28 months since its 2014 launch. Back then, CEO Mark Thompson’s still-new regime at the ...

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Newsonomics: After John Oliver, The You-Get-What-You-Pay-For Imperative Has Never Been Clearer

    Can John Oliver’s 19 minutes rivet attention as all the bolts and screws continue to come undone in the local news business? That seems a hope against hope — and yet 3.7 million YouTube views of his Sunday evening HBO program say something. Oliver offered no new revelations, ...

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