The Newsonomics of Rupert Murdoch’s Long Game

So Thomson’s ascension is no surprise (“Nine Questions as Murdoch Splits The News Corp. Baby”). Sure, he’s an editor — but he’s a News Corp. editor, and has been for a decade. Robert Thomson has been well schooled in the College of Murdoch. He’s a strategic news executive with a good sense of ...

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Nine Questions on the News Corp Split: The Rise of Twenty-First Century Fox and The Daily’s Demise

Why did The Daily fail? I think the short answer is that it missed the first law of media: Make it interesting. The Daily was attractive, even sometimes stunning, in its visual appeal, but too empty-headed to attract a daily readership. If you are going to call something The Daily, you better ...

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The Newsonomics of the News Corp Split

The split made sense even before Hackgate. Viacom, Belo, and Scripps all split off growing assets over the last several years to investors’ cheers. This sequestering of no-growth — what the newspaper business, charitably, has become — businesses has its logic. Media ain’t what it used to be. ...

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