The Newsonomics of Newspapers’ Slipping Digital Performance

Follow Newsonomics @kdoctor   First published at Harvard’s Nieman Journalism Lab   As we approach the middle of the 2010s, where do newspapers fit in the battle for America’s largest ad sector — digital? And how well are all those paywalls doing? Two reports tumbled into the ...

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NAA’s New Revenue Report: Been Down So Long Looks Like Up to Publishers

It's incredibly sobering to remember that three of 10 readers have abandoned news outlets. That's a reflection both of those newsroom reductions, which have removed three of 10 journalists, and how newspapers still spend way too much money in ways that don't improve the product. Newspapers ...

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The Newsonomics of Do-Over

If 2009 was a period of emotional as well as economic depression for those in the industry, 2010 was one of simmering hope, which the glimmer of tablet emergence stoked. Now, in 2011, we’ve got a convergence of factors beginning to create a new sense of where traditional news publishing may go. ...

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The Quote

Pricing's been a big issue, and as I recently pointed out, ("The Newsonomics of the Fading 80/20 rule") the latest circulation revenues are problematic, with more companies going negative in circ revenue than positive. They may have found the point of price resistance -- especially for ...

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Coming: The Newspaper Recovery Classified Stimulus Act of 2009

It's coming in the largest stimulus package in US history. $100 billion, are you kidding? $300 billion? How about $500 or $700 billion? That stimulus, combined with other economic recovery programs, gives newspaper companies a new shot at getting some growth in 2009. We could even think of it ...

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10 New Marketing Ideas for NAA!

The Newspaper Association of America — NAA — is about to hold its annual conference in DC next month. Some of us (Content Bridges, Newsosaur) have carped about the NAA’s rose-colored view of newspapers’ future, their reach seeming to extend into the horizon as their ...

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