April 18, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
One big lesson here for everyone to get their heads around. This is commercial crowdsourcing. Why outsource the collection, organization and checking of “directory data,” as numerous Yellow Pages companies have done over time, when you can have the crowd do it — for free. It’s using the web, as ...
Read MoreIs the FTC looking at the trinity of Google's ad play: Paid Search (AdWords) + Online Display (DoubleClick, acquired in 2007) + Mobile (Ad Mob, acquired in November)....Digital media aren't bought silo by silo; they are bought to reach a set of would-be customers, across platforms and ad type.
Read MoreSome have said that in the digital world, news companies need to think of themselves both as creators and aggregators, doing what they do best and linking to the rest. Let’s amend that: creators, aggregators, and syndicators, doing what they do best, licensing with zest and linking to the rest.
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