April 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
You can call it Outbrain for newspapers, if you want. Or perhaps a tamer Taboola. Tim Landon doesn’t particularly care how you characterize his latest network effort. Just click on his widgets – which you’ll soon see on hundreds of daily newspaper sites across the country, starting over the ...
Read More“People have a goal-oriented state of mind,” he says Mendez. “Something is motivating them. That intent makes the medium good at demand capture.” He says big publishers, especially, have enough data to help advertisers better target readers; they just need to use it much better. “Media is worth ...
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