April 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
There was the voice of Jon Miller, baseball’s best and wittiest game caller, setting the scene for me, some 5,000 miles away from San Francisco’s AT&T Park. As Travis Ishikawa strode to the plate, my Shinkansen bullet train was headed north out of Kanazawa, Japan — quite ironically, the ...
Read MoreCan it be that the solution to newspaper companies’ digital woes lies in the physical world? While news reading may be rapidly going digital, humans still, at this writing, spend their time in the terrestrial world. Some even enjoy the social activity that actual physical community events can ...
Read MoreWe’ve see “marketing services” grow as a business pursuit over the past couple of years. Now — as newspaper publishers have just left the “Key Executives Mega-Conference” in New Orleans, where such services led off the weekend with a three-hour session — we can characterize it as the number one ...
Read MoreWhat percent of print ad loss is made up by digital ad gain? This is the crossover metric driving much of John Paton’s Digital First Media/Journal Register Company strategy. With print advertising down now more than 50 percent in 10 years in the U.S., and even diving more quickly now in some ...
Read MoreIs it just imported theater, though? We have to wonder how much the cries of “media monopoly” will cross the Atlantic. Is there much resonance here in the States for the outrage about media power in the U.K.? Will the sins (its newspaper unit now being called to account by a Parliamentary ...
Read MoreThat 92-percent “open” market — maybe 23 million businesses — tells us how early we are in this digital marketing movement. Commerce change is one thing. For those who care about the news, the big thing to watch is whether those dollars, as they move digitally, move to companies that produce ...
Read MoreSo, if it is newspapers' strategy to transition paying readers to digital devices, charging them along the way, some part of that $34 billion will move to tablets, e-readers, iPads, Streaks and whatever the next generation of devices are called. If Apple snapped its fingers, and transformed the ...
Read MoreTake two simple words: online advertising and replace them with “digital marketing.” Within that simple word change, we see a world shift, and one of huge, fundamental importance to news publishing.
Read MoreNew marketing dollars, new marketing dollars, new marketing dollars. Yes, three plusses. I believe that the biggest impact of the tablet, in whatever six- to 11-inch forms stick will be in being a magnet for marketing dollars. I'm not saying advertising dollars. We're seeing a huge shift in ...
Read MoreHow central a utility is Google in the news world? My new Outsell report, News Users, 2009, indicates it's the straw the stirs the drink. 44% of Americans -- national poll, scientific sample to 3.5% reliability -- says they use Google to scan headlines and summaries, without linking off to ...
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