Inside the NYT Lincoln Deal: It’s About Dollars, Traffic and Conversion

Let's start with the 100,000 readers. These weren't picked at random. They are non-print subscribers (since subscribers are getting access included within their print subs now). They are heavy NYTimes.com users. As such, they represented an opportunity and a threat. The threat: facing the pay ...

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The Newsonomics of the New York Times Pay Fence

It’s a high price, a gamble, and a big hedge — see Test 5 below — against print subscribers migrating too quickly to the tablet. Since it is not charging print subs, it’s going to be an uphill battle to get non-print people to pay a minimum of $195 a year for something that was free, and it ...

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NYT’s Good Timing on Pay Launch, Amid News Chaos

Here is the growing epiphany about these core readers: Not only do they pay you, they use lots more than the fly-by people, the non-core sent by Google, Facebook, Twitter and all manner of other referrals. More than 50% of the Financial Times traffic comes from about 10% of its unique visitors, ...

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