In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Digital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and integrations. Its stack is so efficient that many ...
Welcome to the emerging world of value exchange. It’s not a new idea; value exchange has been used in the gaming world for a long time. As the Zyngas have figured out, only a small percentage of people will pay to play games. So they’ve long used interactive ads, quizzes, surveys, and more as ...
Among these four newer products, we can see the emerging new rules of publishing creation. Among them:
Critical mass enables growth. Niche product creation that builds on existing company infrastructure, knowledge and marketplace learnings is the cost-effective way to go. Each of these ...
It's the membership program — one that's not unique in the industry — that will catch the headlines.The Register wants to go big. It approached the Angels, located 10 minutes away, with the idea of better using the empty seats the Angels couldn't sell. The Angels found themselves sitting on ...
Why paywalls now? Why weren’t paywalls put into place in 2007, or 2002, or 1997?
Might such paywalls have prevented the massive loss of reporting that local papers — and local readers — have suffered? Would they have saved a good number of the more than 15,000 newsroom jobs (a 28 percent ...
Make no mistake: 2013, as your friendly newspaper realtors would tell you, is a great time to sell. The last 18 months have seen the greatest volume of deals in the last five years. And, why not: There’s a mildly up economy, all-access is bolstering revenue optimism, and heck, the Oracle ...
The New York Times Co.’s zero, in fact, is actually a milestone number. It’s the first increase, however meager, in overall revenues since 2006, when it managed a 1.8 percent increase in revenues.....Overall, the zero plateau provides at least the illusion of a resting point. A point from which ...
Rationalizing the old printing business is one significant part of what’s going on in Columbus. Let’s look, though, at the deeper and wider newsonomics of the press-led innovation. The three-around change both supported the Dispatch’s new emerging, reader-focused business model and offered ...
Aaron Kushner is the anti-Advance....Kushner and his 2100 Trust ownership group have taken a industry-contrarian approach since he took over the Orange County Register on July 25 — not even six months ago. It’s addition by addition. Addition of costs in the short run, aimed at the addition of ...
Cultural misalignment. Reader misalignment. Merchant misalignment. Shopper misalignment.
Publishers searched for new models but came up short, and too many stayed the course as the world was changing. You can listen to Click and Clack and realize that lots of people, including publishers, ...
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
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