April 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
How much do top-echelon journalists need media brands? How much do brands need top-echelon journalists? The timing of pay initiatives from Andrew Sullivan and from The Daily Beast will provide a great picture into those questions. One way we’ll see how that contest goes is in comparing the ...
Read MoreToday, though, most of the reporting power, much of the brand power, and thepolitical power still resides in big companies and their leadership. We may well get our strongest display of that early in 2013: In Washington, the FCC cross-ownership debate may move to center stage in January. And ...
Read MoreTribune’s own market assessment of all its eight newspaper properties, part of the bankruptcy proceeding, came in at $623 million, compared to $2.85 billion for the broadcast business. Without competitive bidders, that amount may be optimistic. With competitive bidders — especially in L.A. and ...
Read MoreCirculation has turned from a means (getting ad-rich papers to shoppers) to an end unto itself, actually getting readers to pay a significant share of the journalism costs. It’s a simple proposition: You ask the people who really value you and your journalism to pay you more. Surprisingly to ...
Read MoreThis is the biggest unanswered question about Quartz, until we actually read it. Is this the same business news others have, but differently covered, written, or presented? Or is business news that others aren’t offering? ... It’s the content, silly, that will make or break a news product. The ...
Read More2. Digital circulation vastly improves circulation revenue margins. Last week, faced with a Wall Street Journal renewal notice, I opted for digital-only for the first time, knowing that WSJ’s tablet format and easy right-hand navigation makes it far quicker to read than the paper version. That ...
Read MoreTwo different strategies. Two different tablet aggregators. Yet, expect these two strategies to come together, and soon. Expect The Wall Street Journal to start offering off-site — on Pulse and a couple of more sites — access to full Journal content for its subscribers. Expect the Times to ...
Read MoreWouldn't the Wall Street Journal, its Digital Network, and Dow Jones more generally, be better off as a separate standalone company of its own, rather than pooled together with flagging general interest newspapers?
Read MorePaid. Magazine. Re-purposed. These are words that didn’t seem to have a lot of commercial value a scant three years, and certainly didn’t appear much together. AOL is hardly alone in rethinking these big questions. We’re seeing a cascading experimenting around packaging and repackaging content ...
Read MoreLet’s start with this basic principle: People won’t pay you for content if you don’t ask them to. That’s an inside-the-industry joke, but one with too much reality to sustain much laughter. It took the industry a long time to start testing offers and price points, as The Wall Street Journal and ...
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