What Are They Thinking? Times Aims to Double Its Branded Content Business

You can almost hear the beeps. Fortune 500 companies have taken a big liking to content marketing and native advertising, creating a battlefield competition among the biggest publishers. Those beeps? Those are the sounds of the many hands in the content marketing game joining in on conference ...

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NYT’s 3Q, 2014: Inside the Digital Acceleration of the Business

Call it acceleration of the digital transition. Those are the words that best describes this morning’s 3Q New York Times financial report and conference call. Take this month of October, the biggest ad revenue month of the year for the Times. Digital advertising will be up about 15% this ...

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The Newsonomics of NYT Now’s “Collective Intelligence”

Follow Newsonomics on Twitter @kdoctor   First published at Harvard’s Nieman Journalism Lab It’s an ambitious launch. Within it, we can hear many of the digital news buzzwords of the moment: mobile first, curation, paywall, native ads, voice. NYT Now debuts on April 2, side-stepping ...

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