That led Balboni to look for a big brother. While he’d done various kinds of editorial partnerships with CBS and PBS over time, none had produced a game-changing business impact. What GlobalPost needed was two things:
An ad partner whose ad technology stack could help GlobalPost better ...
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Let’s look at the Newsonomics of launching what is the nation’s first combined local online news startup/24-hour news channel.
That combination is the most basic to understanding the business of TBD, informing both TBD’s cost structure and revenue models. If TBD turns profitable within two to ...
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Those synergies in this order:
1. Joint ad sales.
2. Synergistic news-gathering and production.
3. Monetizing cable-produced news video through Newsday's site.
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While the daily press is testing paywalls — some with big holes, some with small, some with rungs, some without — news startups are taking a different route, that NPR model. That divide of how best to get readers to pay may be a decisive one when we look back in five years.
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Some have said that in the digital world, news companies need to think of themselves both as creators and aggregators, doing what they do best and linking to the rest. Let’s amend that: creators, aggregators, and syndicators, doing what they do best, licensing with zest and linking to the rest.
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On a national scale, look to the new experiment soon to be tested by GlobalPost -- the international news start-up -- and Journalism Online. GlobalPost, a for-profit company, has assembled some 500 members, but CEO Phil Balboni believes pricing and implementation issues have held back growth on ...
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It's a for-profit model, with shareholder stakes for correspondents. As a globally oriented news service, Balboni understands that he's got a huge, potential reader base. The site is targeted to a US reader -- base of 240 million+ -- and then there's that market of 900 million-plus who speak ...
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It’s easy to get lost in the current era of Big Man in Town Journalism. Zell. Singleton, Murdoch. Tierney. Harte. So much of the recent drama in newspaper ownership change has been driven by personality, as keep-it-in-road, rationale profit-seeking companies turn up their noses at the ...
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The New Barbarians are about to enter the boardroom, as the New York Times expands its governing body by two, "welcoming" Firebrand’s Scott Galloway and Kohlberg & Co.’s James Kohlberg. It’s a big deal — the first time in the 41-year-old public company ...
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Call it physics. Call it Zen. Call it journalism. As I cover the waning fortunes of legacy media and rising fortunes of start-up journalism sites, I can’t help but think of equilibrium. Maybe it’s being back on the Left Coast too long, but somehow the scales seem to be balancing. ...
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