April 24, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Circulation has turned from a means (getting ad-rich papers to shoppers) to an end unto itself, actually getting readers to pay a significant share of the journalism costs. It’s a simple proposition: You ask the people who really value you and your journalism to pay you more. Surprisingly to ...
Read MoreWe’re about to move into a period in which reader revenue surpasses advertising revenue as the main support of many news(paper) companies. It’s yet another kind of profound crossover ("The Newsonomics of Crossover"), demonstrating again how quickly news business models are changing. With ...
Read MoreLet’s start with this basic principle: People won’t pay you for content if you don’t ask them to. That’s an inside-the-industry joke, but one with too much reality to sustain much laughter. It took the industry a long time to start testing offers and price points, as The Wall Street Journal and ...
Read MoreThe 100-product-a-year model is a much-needed growth model. We can see how it fits nicely with all-access subscriptions, and together we have two interconnected Lego blocks of a new sustainable news model. We have two essential parts of a crossover model ("The Newsonomics of Crossover") that ...
Read MoreFor now, let’s boil it down the how to 5 P’s: People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a single, whole view of a customer, matching the ...
Read MoreThe next CEO is a big roll of the dice, as the gaming table shrinks. There’s little room for error. Pick the right new leader and the Times has improved its chances for survival; pick wrong and these key years of 2012-2014, as news crosses over into a mainly digital business, will be cited in ...
Read MoreConsider how much revenue each of Google, Apple, Facebook, and Amazon earned from outside the U.S in the first three quarters of 2011: Google: 54 percent Apple: 54 percent Facebook: 38 percent Amazon: 46 percent
Read MoreWe can point to three major phenomena that profoundly changed the news landscape this year. Each offers up its own half-formed metrics for that magic formula in process, and each has dramatically changed the possibilities of news, each largely positive: 1) The transcendant transformative age ...
Read MoreThe Piano experience isn’t about a little-heard-from place east of Vienna. It’s about scarcity. Bella says that Piano will launch in another neighboring country next month. He notes that there are 10 to 15 European countries with small populations and a smaller number of media outlets, an early ...
Read MoreThey ran into these realities of the newspaper business: 1. You can have the best technology in the world, and it'll be a slow sell to publishers. 2. The news industry is small, and getting smaller. 3. The revenue streams are smaller, and JO's share of them is smaller. 4. Nothing -- meaning ...
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