April 20, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
We’re bombarded by endless numbers every day — some claiming the exalted status of metrics or, even higher, benchmarks. It’s tough for any of us to figure out which — ARPU? TOS? post-click activity? — are meaningful and which will go down in news transformation history as footnotes. For me, ...
Read MoreYou can almost hear the beeps. Fortune 500 companies have taken a big liking to content marketing and native advertising, creating a battlefield competition among the biggest publishers. Those beeps? Those are the sounds of the many hands in the content marketing game joining in on conference ...
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