Newsonomics: The Washington Post’s Ambitions For Arc Have Grown — To A Bezosian Scale

In the blink of a digital era, The Washington Post’s Arc publishing platform has sprinted from an experiment to a full-on strategic business. Arc is now used by more than 30 clients operating more than 100 sites on four continents. It’s not the industry standard, but it’s not too early to call ...

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The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New York Times, Washington Post, Tronc, Star Tribune, ...

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Tronc’s Adoption of Washington Post’s Arc Platform Doubly Important

This week in Austin, Texas, at the zoo that the South by Southwest Interactive Festival can be, Washington Post Chief Information Officer Shailesh Prakash entertained a few of the digital animals. Prakash, the Post‘s executive in charge of both product and technology, highlighted his pet ...

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The Washington Post Goes Global, and It’s A Newsletter-Led Strategy

Seventy newsletters might just be enough. That’s what the Washington Post is thinking these days, as it harvests the business value out of that old-fashioned, now-new-fangled artifact, the newsletter. Emailed newsletters now rank among the highest subscription conversion rates for the Post, and ...

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Newsonomics: Can a Ferro-Bezos Buddy Act Help Fend Off Gannett’s Bid for Tribune?

On Thursday, Tribune Publishing chairman Michael Ferro took to the airwaves, selling investors on his rejection of a seemingly generous takeover bid by Gannett. The company’s spent recent days talking up its potential for growth on its own — notably the planned “content monetization ...

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Newsonomics: The Washington Post Offers an Arc in the Storm

Do you remember where you were when you heard that Jeff Bezos bought The Washington Post? Okay, that’s a bit too dramatic. But: Do you remember how surprised you were when you heard that Jeff Bezos bought The Washington Post? Bezos bought the Post from the Graham family a little more than two ...

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