The Newsonomics of the Washington Post’s Reader Dashboard 1.0

We’re into an era when we can no longer play ignorant. We can decry the “content mill” methodologies of the Demand Medias, Examiners, and AOLs, but unless traditional news people understand — and apply as they see fit, working with their own long-standing news principles — data-driven knowledge ...

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The Newsonomics of the New York Times Pay Fence

It’s a high price, a gamble, and a big hedge — see Test 5 below — against print subscribers migrating too quickly to the tablet. Since it is not charging print subs, it’s going to be an uphill battle to get non-print people to pay a minimum of $195 a year for something that was free, and it ...

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The Newsonomics of 2011 News Metrics to Watch

What percentage of unique visitors will actually pay for online access?It’s going to be a tiny percentage — maybe one to five percent of all those uniques, the majority tossed onto sites by search. If it’s less than one percent, paid metered models may be of little consequence. At two percent, ...

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The Newsonomics of Tablets Replacing Newspapers

A few companies are now laying new strategy, based on private projections. They are forecasting that 20-25 percent of their print readers will migrate to the tablet within five years. (Remember, at the forecast rates, one in five Americans would have a tablet by 2014.) All admit that it’s ...

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The Newsonomics of Google Grouponomics

Therein we can see the newsonomics of Google Grouponomics. How quickly can Google double its, maybe, 1.5 million merchants? Let’s say those additional 1.5 million merchants spend only 25 percent annually of what the first 1.5 million spend, which is about $27 billion a year, at the 2010 run ...

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The Newsonomics of Social Media Optimization

Social media optimization will meet propensity modeling — the Financial Times‘ secret sauce, now being tasted gingerly by the New York Times — all in an effort to find out how, where, when and why you can engage sustainable customers.

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