April 18, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Follow Newsonomics on Twitter @kdoctor First published at Harvard’s Nieman Journalism Lab As it enters new life as a new company, Time Inc. seems to have become a piñata for media watchers. The more iconic they are, it seems, the more they’re fair game, for everything from ...
Read MoreIn the hurly-burly of digital content innovation and monetization, it’s hard to figure out what things are, so we try to find apt comparisons. With the new Next Issue digital newsstand, let’s think Netflix or Pandora or Spotify as the closest cousins. Next Issue, the offspring of five ...
Read MorePrice took one further step: When the company made a switch to paid access for the Sporting News Today product in early April, it gave users a two-month free trial. Of those that didn’t convert to paid — about 6 percent did, proving the emerging 5-10 percent consensus of who is the target paid ...
Read MoreSocial media optimization will meet propensity modeling — the Financial Times‘ secret sauce, now being tasted gingerly by the New York Times — all in an effort to find out how, where, when and why you can engage sustainable customers.
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