Facing the New Facebook Reality: The Numbers Behind the Fright

Consider it the sigh heard round the world. As yet another Facebook announcement of algorithmic change consumed the web, those publishing execs who manage the biggest news sites’ digital audiences could only smile, nod and, do the usual: start crunching the numbers. At the beginning of the ...

Read More

Newsonomics: Can You Get Readers To Pay A Dollar A Day For Digital News?

Is local news worth a dollar a day? That’s the fascinating question The Boston Globe is now posing to its local readers. It’s a query that should resonate among the press around North America and Europe as well. Ninety-nine cents has become the golden price of digital media. ...

Read More

Newsonomics: 10 Numbers on The New York Times’ 1 million Digital-Subscriber Milestone

If, half a decade ago, you’d been able to put money down in Vegas on The New York Times’ chances of reaching 1 million digital subscribers by 2015, what kind of odds could you have gotten? Longer than longshot. In 2010, when the Times announced it would put up a paywall, hardly anyone thought ...

Read More

Newsonomics: 10 Numbers That Define the News Business Today

We’re bombarded by endless numbers every day — some claiming the exalted status of metrics or, even higher, benchmarks. It’s tough for any of us to figure out which — ARPU? TOS? post-click activity? — are meaningful and which will go down in news transformation history as footnotes. For me, ...

Read More

The Newsonomics of 50/50 and The Unchaining of the U.S. Press

Follow Newsonomics on Twitter @kdoctor   First published at Harvard’s Nieman Journalism Lab   Asked last week whether he was buying the Star Tribune for business or altruistic reasons, Glen Taylor said a lot in a two-word answer: “50/50.” News observers have parsed and poked at ...

Read More

The newsonomics of 2013’s second half, from ad depression to day dropping to real estate as destiny

The newest News Corp sets sail. Cast adrift — but with a handy $2.6 billion in cash and no debt, making its peers oh-so-envi0us — the world’s largest newspaper company is in the midst of furious change. At the flagship Dow Jones/Wall Street Journal, it’s tough to find anyone in management ...

Read More

The Newsonomics of Climbing the Ad Food Chain

Digital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and integrations. Its stack is so efficient that many ...

Read More

The Newsonomics of Pulitzers, Paywalls, and Investing in the Newsroom

Let’s look then at the newsonomics of Pulitzers, paywalls, and investing in newsrooms, and think about whether our intuition has any basis in provable fact. If even 20 percent of expense devoted to newsroom seems like a low number, consider that the industry average is about 12.7 percent for ...

Read More

The Newsonomics of Why Paywalls Now?

Why paywalls now? Why weren’t paywalls put into place in 2007, or 2002, or 1997? Might such paywalls have prevented the massive loss of reporting that local papers — and local readers — have suffered? Would they have saved a good number of the more than 15,000 newsroom jobs (a 28 percent ...

Read More

The Newsonomics of Selling Main Street

We’ve see “marketing services” grow as a business pursuit over the past couple of years. Now — as newspaper publishers have just left the “Key Executives Mega-Conference” in New Orleans, where such services led off the weekend with a three-hour session — we can characterize it as the number one ...

Read More