New York Times Digital Transition: Worth $34 million (annually) and counting

In 2010, the New York Times took in $683 million in circulation revenue. So a 5% change in that number is about $34 million annually. That's our key number of the moment. A trajectory to add $34 million to Times revenue, without negatively affecting print or digital ad revenues. It's not the ...

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The Newsonomics of the New York Times Pay Fence

It’s a high price, a gamble, and a big hedge — see Test 5 below — against print subscribers migrating too quickly to the tablet. Since it is not charging print subs, it’s going to be an uphill battle to get non-print people to pay a minimum of $195 a year for something that was free, and it ...

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Paid Content: You Can’t Tell the Players Without a Scorecard

If you've actually looked at your cable bill lately, you know it's undecipherable. Cablevision -- owner of Newsday -- could peg any amount it wanted to Newsday value, call it an information access charge or whatever, and attribute the money to ..... Newsday. Sound familiar, maybe a bit like, ...

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Circ Numbers: Talking Quantity…and “Quality”

How fast can you paddle? That’s the unabated message of today’s ABC FAS FAX circulation numbers being reported. They cover the six-month period, through March 31. Overall, the water keeps rising: 3.5% down daily, and 4.5% down Sunday. Those are in line with what we’ve now seen ...

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